Best Practise: Permission Marketing

MessageMedia is the leader in permission marketing in New Zealand. There are different levels of permission including both expressed and inferred consent. Permission is not as black and white as getting a tick in a box, saying "yes, please add me to your mailing list".

MessageMedia helps you create a permission marketing strategy to collect and maintain permission from your subscriber base as well as maintaining a relationship with those whom you have had a prior business relationship with.

Permission is one of the three crucial cornerstones of successful e-mail marketing and communications, together with Content and Relevance.

The stronger the relationship that you have with your subscriber base, the more successful will be your campaigns and response, frequently resulting in double digit response rates to offers and surveys.

Permission is what the customer says it is. Contact Us today about how permission strategy can improve the performance of your marketing campaigns.


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