Email Marketing Tools
MessageMedia's toolset includes UnityMail and Publisher. UnityMail
is our robust engine supporting all email delivery and collection of
statistics. Publisher is the email message creation tool.
MessageMedia provides a solution for targeted, personalised and accountable
email list management and Internet permission marketing.
MessageMedia's UnityMail is an email delivery engine that provides functionality specifically tailored for a marketing and informational service environment. URL tracking, delivery and bounce management and automated management of unsubscribe requests are all catered for. UnityMail can deliver high volume email while providing advanced control and monitoring. Furthermore UnityMail can be integrated with relational databases such as Oracle and Microsoft SQL Server.
Dynamic Content Management - through Publisher
A content database is the easiest, most effective way to make sure your
online newsletters; announcements and other messages contain the specific
targeted information your subscribers want. Publisher allows you to
create and send customised newsletters dynamically assembled and delivered
by UnityMail.
Trackable URLs
MessageMedia lets you deliver trackable URLs in the body of your text and HTML
email. Use trackable URLs to drive traffic to your website and use the clicking
behaviour - click or no-click - as part of an e-messaging campaign.
Targeted Email Marketing
With MessageMedia, targeting your email is easy. Send email to all customers
whose contract is due for renewal in 30 days, target a message to residents
within driving range of a seminar, or send to any other targeted segment
of your list any email message.
Sampling and Testing Email Lists
For direct email marketing, MessageMedia supports quick and easy sampling and
testing. Email can be delivered to a random sample of a list or to every
nth member of the list.
Personalised Email
Improve response and read rates by personalising your email using any field
in your database. Personalise the To, From and Subject Fields as well as
the body copy to get the one-on-one effect of an individualised message.
Auto-Sensing HTML or Text
With MessageMedia, you send Web-formatted HTML email with confidence, knowing
that your subscribers will receive a readable version of your message. MessageMedia
predetermines the message formats your users can receive - HTML or text -
and delivers the right version.
Controlling Message Frequency, Subscriber Deliveries
MessageMedia helps you control how often you're sending email to your subscribers.
By tracking delivery data, you can limit the amount of email you send to
particular people in a given time period. You can review the message record
for your recipients, helping you make sure you know what messages have been
sent and to whom.
Campaigns
Set up email campaigns and automatically deliver a sequence of messages to
any filtered segment of your list. You can customise your campaigns to provide
different sets of messages to different people based on their interests,
behaviour or demographics.
Updating Subscriber Data
MessageMedia's customisable Member Management Forms let your subscribers update
their personal information, change their email address and view your e-message
archives. Save time and improve the accuracy of your data by allowing your
subscribers to manage their own information.
Web Forms
Subscribers can opt-in to your e-messaging database using MessageMedia Web
Forms.
Measuring Effectiveness
MessageMedia provides a comprehensive statistical reporting package. At any
time you can see:
- Number and details of new subscribers
- Number and details of unsubscribes
- Number and details of people clicking on a trackable URL
- Number and details of people who have opened an email
- Number and details of invalid email addresses
