Why Outsource Email Marketing?
Email marketing regrettably is a little more involved than a simple message in Microsoft Outlook sent to an existing address list.
More than just bandwidth requirements, email marketing has its own set of challenges and as a marketer or IT professional you need to be aware of these.
Some of the core reasons and challenges facing leading companies and why they can and do outsource their email marketing activity are summarised below:
Anti-SPAM Management
Professional email marketing providers are the most up to date with Spam related issues. MessageMedia uses industry best practice to ensure that clients are not accused of Spam.
As New Zealand enters into an anti-Spam legislation era, it is very important that brand conscious companies form an alliance with a known and trusted email marketing provider.
Overseas studies have confirmed the negative impact on financial and brand reputation for organisations found to be spamming mailing lists that are not permission based.
Deliverability - What you don't know, can hurt you?
Due to the effects of SPAM on Internet Service Providers' (ISPs) servers, accepting incoming email and the escalating costs of managing the issues surrounding it, many ISP's block large or mass email volumes MessageMedia maintains working relationships and dialogue with many key ISP's in New Zealand, giving your permission based campaigns, promotions and communications their best chance of reaching your customer or member.
Security and Authentication
In the near term, the email marketing industry is facing significant challenges to deliver authenticated, 'secure' email. MessageMedia has the resources and expertise to introduce and manage the technology capable of verifying and authenticating the sender of an email - reducing and mitigating the number of 'phishing' scams and online frauds currently besetting, particularly the financial services industry.
Email Marketing Expertise
As one of New Zealand's first email marketing companies and with a wide range of high calibre clients and campaigns across a wide range of industries, MessageMedia is well placed to share its expertise in email marketing all its clients.
This expertise typically helps improve response rates, campaign results and reduce the number of unsubscribes.
Effective eMessaging Technology
Technology is but one part of an effective email and txt messaging marketing program. Managing email and txt marketing programs internally will often come at a cost not only of deliverability but also in the area of campaign management and reporting. Messagemedia's solution typically provides:
Tracking of emails -
- Number and profile of users clicking on urls
- Number and profile of users opening emails
- Email Delivery Rates
- Number and profile of unsubscribers
- Number and profile of new subscribers
Uploading of images to a web server - you don't need to use FTP (file transfer protocol) software
Sending the best version of email to the subscriber. MessageMedia delivers 3 versions of email and can sense/detect the subscribers capability before sending it
- HTML With Images (those with web access)
- HTML with No Images (those without web access)
- Text Only
Volume Delivery Capacity - MessageMedia has unsurpassed capacity to send large volumes of email and txt messages.
Talk with MessageMedia today to learn more about using an outsourced email and txt marketing solution.
Why MessageMedia? | Best Practice - Permission Marketing | Best Practice - Data Management | Best Practice - Catering to Non-Web Users | Best Practice - Deliverability
